These Shirts, They Are a Changin’…
2010 is going to be big…I can feel it. There are so many ideas I have, so many things in the works, and so many designs on our “to do” list. Simply put, stay tuned for our most awesomest year yet! Ok, “awesomest” isn’t a word, I know…but it seemed to fit. Anyway, keep reading to find out more of what we will doing this year, starting with the very shirt on your back…
“I’d rather explain the price than apologize for the quality.”
- Michael Hess, Skooba Design
I worked for Skooba Design (a company that specializes in high-end laptop bags) for over 5 years before leaving to pursue Fright-Rags full time. That quote above was sort of our mantra while I was there, it helped put into perspective what the company was trying to do with it’s products and services. Every time someone would complain that our prices were too high, Michael (the owner), would graciously take the time to explain to them the quality and construction of the bag, from the reversed zippers (for better waterproofing) all the way down to the gauge of nylon used for the bag’s shell and how it was more durable than the lighter, cheaper bags found elsewhere. And it wasn’t just some bullshit jargon to try and win someone over – it was factual information based on the extensive amount of research and experience that went into developing those products (which have a lifetime guarantee, by the way). I’ve always loved that quote and the more I think about those words, the more I realize it is time for a change in our own products…
WHY THE CHANGE?
When I first started Fright-Rags, I simply wanted to create kick-ass horror shirts that were different than anything else available at the time. My focus has always been on providing designs that were unique and spoke intelligently to the horror community I love, and not just offering something basic and bland. Much of my efforts have been primarily on design, which is obviously what sells the shirts. But I never took into consideration the types of shirts we used. When I chose Gildan initially as the brand of shirt we would print on, I did so based on their prevalence in the marketplace…after all, if so many people were using them, they should be good, right? And for the most part, they worked out great…
But as we enter our 7th year of business, I feel as though we are embarking on a journey that will take us to new heights…with an ever expanding variety of some of our best work yet. And with the dawn of this new era, I feel as though it is time to address certain issues that can no longer be ignored. While the Gildan shirts (6.1 oz) we use are a fairly well made product that stands up to wash after wash, I have become disenchanted with them over the years. They are manufactured at different factories in several different countries, which has caused inconsistencies among the sizes they offer. I’ve heard from several customers saying that the size they ordered in one shirt, fits differently than the same size they have in another design…all because one was made in a different country than the other. To put it bluntly, our designs are better than the shirts we use to put them on. And therefore, they deserve better…and you do too. And while I feel Gildan is still a quality product for the most part, I realized that it was time to consider another t-shirt to use for our designs.
So, over the past year I have been doing my own research as to what would fit our needs better. I also asked for your opinion, which you gladly gave, and I thank you for your input. Based on poll results, and your feedback from the surveys I’ve sent, there have been many who want change, and many who don’t. And although it makes it harder to decide which direction to go, I feel I have come up with a solution that addresses all concerns and is the best choice for us moving forward.
ABOUT THE NEW SHIRTS
Starting with all of our new designs, we will be printing on a new style of t-shirt, made by Alstyle. All of the new shirts will be a lighter-weight (4.5 oz for S-L and 5.5oz for XL-3XL – as compared to 6.1 oz Gildan) and 100% combed ringspun cotton. What does that mean? It means that you will get the most comfortable shirt you’ve ever worn. Seriously, you’ll want to sleep in this shirt…it’s that comfortable. As for the fit of the shirt, we are using a style that is more form-fitting for smaller sizes (S-L) and more relaxed in the larger sizes (XL-3X). As for the largest sizes (4X and 5X), those will remain basically the same, with a similar fit to what we offer now, and also made of 100% pre-shrunk cotton.
I opted to use a few different styles for a couple reasons. While I like a more tapered style, I feel that is too form-fitting when you get to larger sizes (XL-3X), and therefore not really flattering for those who wear them. So I chose a more relaxed fit (similar to our current shirts) for those larger sizes. But for smaller sizes (S-L), I felt that the standard shirt was a little too boxy, therefore I chose a more form-fitting style (like American Apparel – only better). So to re-cap, here is the breakdown of the new style, according to size:
SMALL – LARGE
- 4.5 oz
- 100% combed ringspun pre-shrunk cotton
- slightly tapered fit (similar to American Apparel)
X-LARGE – 3X-LARGE
- 5.5 oz
- 100% combed ringspun pre-shrunk cotton
- relaxed fit (similar to our current shirts)
4X-LARGE and 5X-LARGE
- 6.1 oz.
- 100% pre-shrunk cotton
HOW DOES THIS AFFECT THE PRICE?
I’m glad you asked… Yes, changing styles unfortunately means we will be raising prices.
As of February 1, all regular shirts will be priced at $19.95. But, as my former boss said, I would much rather explain to you the price than apologize for the quality. It’s this philosophy that drives everything we do at Fright-Rags. So while you will be paying more for a t-shirt after February, the quality will also be improved.
As for our current designs on the site, we will start reprinting those on our new shirts very soon…but will try to sell as much of the remaining stock as much as possible before the prices change. However, we will still have some regular shirts leftover for awhile as we phase them out. I will do my best to make note of those on the products that apply, so you’ll know which type of shirt you are getting when you order.
HOW ABOUT THE GIRL SHIRTS AND VINTAGE SHIRTS?
The girl shirts will also be going up to $19.95, and I am in the process of deciding on which shirt to use while. We currently use either Bella or American Apparel for all of our girl shirts and I would like to choose just one moving forward, so all you ladies let me know which one you prefer, ok?
As for the vintage shirts, the only change will be pricing, which will increase to $22.95 as of February 1 as the cost of printing has gone up this year. We will still be using Gildan for the majority of these shirts, but I am currently testing out other brands that are comparable to our new style, and available in as many colors as we offer in our vintage section. I will keep you posted on those…
LAST THOUGHTS…
I know that posting this rather long explanation may not have been necessary. But I personally felt the need to let you know why we are changing things…not just doing it with no explanation. The main thing I want to convey is this: I am serious when it comes to our shirts and our quality.
And while you may pay a little more for our shirts, you know that you are getting a top quality product, backed by unparalleled service. As always, your satisfaction is guaranteed. That means if you don’t like it…you get your money back. Simple as that.
As always, your feedback is not only welcomed, but important…especially when making these types of changes. So, feel free to post below any thoughts or comments you have. And as we roll out our new shirts this February, I will be looking to you to tell me what you think about them. After all, we can’t improve unless we get your feedback.
Thanks again, and stay tuned for more…soon.
- Ben
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I went to Alstyles website and checked out the shirts. I think the item number for the shirts your talking about is 5301 AAA (correct me if I’m wrong). There is a picture attached to each one of the styles. The picture of the person wearing the fitted shirt is a guy that looks like a football or basketball player. He has a muscular build. No offence to you, myself or other Fright Rags customers, but I don’t believe that football or basketball players are the type of people wearing your shirts. There was a style that is shoulder to shoulder tape (not fitted) that comes in S-3X. That style number is 1901C AAA and the picture of this guy is more normal. Dorky, but more of your average customer compared to Mr. All Star.
All of us aren’t blessed with a trim waistline. I really hope you reconsider your choice of the LARGE SIZE being a fitted shirt!!!!!
You have proved yourself time and time again that you are dedicated to providing us, the customers, the highest quality shirts with your upfront candor and excellent service. You and your crew work just as hard, if not harder, to bring us the outstanding quality as you do coming up with new designs. From a personal standpoint, I appreciate it Ben! The excellence of your product has always shown through to me and I don’t forsee that to ever change. This is just an idea, but how about maybe doing another live web video session to address the Fright-Rags customers and talk a bit about the new t-shirt brand?
Ben–
I have no problem with the price change (still reasonable) or the shirt maker…if it means I may have to kick up to an XL shirt, no big deal. I’ll still be a loyal Fright-Rags customer and continue to refer my friends to you!
Ben,
Thank you so much for the detailed explanation on the changes. To be honest, I was a little concerned about what would happen when I heard that things might change. However, I think you made the right decisions.
Gildan was okay, but like you said, the sizing was far from consistent because of where they were made. They always fit, but some were a lot more comfortable than others. And, after washing them a few times, some would get kind of “starchy” (but others didn’t). While this was never a “problem,” per se, it wasn’t optimal. It sounds like you solved it!
Plus, I’ve always had an untypical build, and a lot of companies that made clothes that fit great have “tapered” or “resized” everything without telling the consumers. That means that I bought a lot of clothes this year without trying them on (because they always fit before), and then they had to go back to be exchanged for the next size up (one was even two sizes!). Having info like this will greatly save a lot of people headaches. Also, I’m glad the XL (my size) is staying relaxed, and I totally agree on your reasoning.
As for price, I can deal with a few extra dollars. The only time I complain when prices go up is if the quality doesn’t change or gets worse. If the shirts are THAT comfortable, it’s worth the few extra bucks.
Sorry to ramble, but I just wanted to give you my two cents.
Thanks!
-Jeff
I agree that the shirt quality should fit the quality of the print. My three shirts from your site kick total arse anyway. The Pennywise T-shirt I can’t bring myself to buy simply because it is way too freaky to wear out in public. Imagine the nigtmares people would have after seeing that t-shirt.
This is…disappointing. I’m not overweight, but I’m definitely not in great shape, and I hate the form fitting, shorter sleeved shirts. These new shirts sound a lot like the always annoying Affliction shirts. I hate the form-fitting style of those shirts (as well as the designs, obviously), so this is pretty unwelcome.
Out of all of the t-shirts that I wear out of the house, roughly 90% of them are from this site. It’ll be a shame to have to stop ordering, but that’s the way it goes sometimes.
Very glad to hear about the change in shirts. I’m one of those who has been put off by Gildan shirts for some time, but continued to pick up Fright-rags due to the high quality of the designs and their durability after numerous washes. Excited to see how the new shirts fit! And I certainly don’t mind paying a couple extra bucks to wear something that is not only more comfortable, but better looking to boot.
I am familiar with the new brand of shirt and they are also manufactured in several different countries. The softer texture in my opion is not as durable and changes completely after several washes. Personally, I will do my purchasing before the new style of shirts start to be sold.
@one_stitch – I don’t know about their other styles, but I can assure you that the styles we are using are made in Mexico. They are part of their NAFTA-friendly line and I just talked to our customer service rep and they confirmed this for me. So yes, these are all made in Mexico and are NAFTA-friendly. As for wash tests, I can only speak from my results so far and they have held up as good, if not better, than some of my other shirts. I will be posting more results next week.
@Size L customer with a chunky waistline – I honestly think it’s hard to judge these shirts based on model shots…especially ones from the manufacturer. Of course they are going to make the shirts look as good as possible, even if it means pinning them up, or altering them on the model’s body. I am in no way implying that Alstyle did this, but it’s something to take into consideration. Regardless, I will be posting more information next week with images on how these compare to our current shirts. Hopefully that will give you a better idea of what you can expect.
Bad Idea!!!
I agree with others on this string that share concerns about the fitted nature of the shirts. I have a couple of these styles and I actually have had people mock me for wearing a ‘muscle shirt’. I only wore them because I liked the print but I have since stopped. I am willing to give your new shirts a try but if the Large fits like I anticipate I will have to stop buying until I have the choice of a regular fit. I love your designs, your honest nature, and your desire to make your company the best that it can be. I can respect that. I just have to purchase based on product. And how about a Shock Waves design? Or Peter Cushing from Tales from the Crypt?
Thanks. Most website/companies would just change the price without a second thought, nevermind an explanation. Thanks again.
I also do not like this idea. i have a few of these shirts and it feells like i am not even wearing a shit and is a very uncomfortable feeling
I constantly tell people that the shirts they see me wearing the most happen to be Lionsgate promo shirts only because of the quality. Do I LOVE Hostel and the Saw films so much, I generally wear one of each shirt a week? Nope…but they use American Apparel, and as much as that company skeeves me out with their pre-pubescent looking models wearing things that drive the pedophiles crazy…they make a damn comfortable shirt! I even own my Hostel shirt in a large AND extra large. So, congratulations on your move to comfort land and count me as one of your customers who will most likely own more fright rags shirts than I did before.
Best
-Paul Nomad
dreadcentral.com
2xl who wants the AA style here. Not all big dudes want flowing robes for t-shirts.
You just lost yourself a customer.
Proof as always that Fright Rags is the one company out there who cares about their customers. I can’t think of an announcement like this made by any other company where they took the time to explain everything so succinctly. Fright Rags is in a league of their own. Many try to imitate, but they will always fall short.
2010 looks to be a bright year for Fright Rags and its fans!
Awesome! Can’t wait to wear one!!
I’m very excited about the new shirts!! I, personally, have always found the Gildan shirts to be far too boxy (as was mentioned before). Being a bigger girl already, this was a little undesirable, even though I bought them anywho!! These new softer cotton type shirts are nice because they’re usually a little longer and just fit better in general I find… so thank-you!! I, myself, have never worn any of the “girl” shirts (even in my thinner days they couldn’t accomodate my “features” – many girls suffer from this!!) so I can’t help you out with an opinion there really!! That being said, that comment may actually help a little because large chested girls prefer a longer shirt in my experience, so you may want to take that under consideration!! Thanks Ben!!
I’m truly disappointed to hear this news. These kind of t shirts look great on certain people (thin people like yourself) and look like hell on other people (not thin people like myself). Did you base your decision solely on how the t shirts looked on you? I have to agree with @Jeff: you’ve lost yourself another customer.
In regards to the ladies shirts, I prefer American Apparel. The Night Of The Living Dead artist exclusive is on American Apparel and the material is really comfortable with a nice fit.
I absolutely love the designs at Fright Rags and I am excited to hear you are moving into bigger and better directions. As others have mentioned, its certainly refreshing that you’re sharing this with your customers. Its apparent the customer’s opinion matters which makes me love Fright Rags all the more.
Meli
If they come with sleeves. I’ll have one.
i’m not too happy about the price but i get that you have to pay for a good quality item.
i would prefer American Apperal for the female shirts. they’re longer and, i don’t know about other women, but i don’t like my belly showing all the time. hopefully you can print all the different designs on every style of shirt.
i don’t think it’s fair that the females only get a select few of the designs.
thanks for the heads up
Ben,
I really love the fact that you took the time to write this explanation of the price change. I will happily pay more for a higher quality product, and happen to prefer a lighter weight and more form-fitting shirt. Lighter weight is also a plus for those of us in Florida. I am a die-hard horror fan and have been a fan of Fright-Rags since first happened upon the site, and very satisfied with my purchases, but this level of respect and appreciation for customers is something I’ve never experienced from any business. I expecially never would have expected it from an online retailer. Between the designs, quality of the products and great customer service, you have earned Fright-Rags a lifelong customer.
I did not want to buy the shirts before because they were too boxy and unflattering. Now that you are switching over to softer more form fitting shirts, I am going to buy! I am a tall/thin girl that has been waiting for this type of product. It seems too many companies cater to plus size customers in their sizing, and they leave us who want tighter shirts out. Thanks for changing that trend!
Still waiting for that Re animator tee.
Peace and love from the UK.
Chris
I love you Guys, but 19.95 is too much for my pocket now. I guess i have to go to ROTTEN COTTON to get cheaper sales and honestly you guys are better than they are. Nice shirts they have but they are shady. But they got the cheap rates going. I’m going to miss you folks…
I can completely understand where you are coming from in regards to our prices. Price is always a concern, especially in this economy, and I can see why you would want to go somewhere else to pay less. In fact there are a number of different horror shirt sites that offer shirts at a lower price. In fact, below is a list of other sites that feature horror shirts that are priced lower than ours. I cannot personally speak for their products or service, I only mention them based on price alone.
Rotten Cotton : http://www.rottencotton.com
Horrorshirts : http://www.horrorshirts.com
November Fire : http://www.novemberfire.com
at Fright-Rags, our goal is to create premium horror shirts, in every sense of the word. We use high quality ringspun cotton t-shirts, completely original designs by top industry artists, fast shipping on in-stock items, and we back it up with a superior level of customer service. While we may not be the cheapest shirt out there (nor are we the most expensive), I guarantee you will not find a better quality shirt or customer experience. And if you aren’t satisfied, you get your money back…period.
Also, if you receive our newsletter, then you should know that members rarely have to pay full price for our shirts as we offer deals all the time. If you haven’t signed up yet, feel free to do so on our homepage. You’ll instantly receive a code for 10% off your first order. I will also send you a few other emails to give you a behind the scenes look at how we do things at Fright-Rags.
I am not trying to win you over, as you are certainly entitled to your opinion even if that means not ordering from us. I completely respect your decision and I hope you can find what you’re looking for on Rotten Cotton or another site. However, if you do choose to ever purchase from us, I promise to make your entire experience a pleasant and enjoyable one.
ben, im sure not all your shirts are going to be like 19.95, so im not worried, and you guys do offer great deals alot, quality is really what matters even if they all were 19.95, rotten cottons are mostly black and white shirts anyways, woopdy doo, im wearing my shirt i just got- the gate, and its awesome as hell, remember those return of the living dead 2 puff print shirts i use to order from fangoria as a kid, theres another great idea, keep up the good work ben, Dan
American Apparel for girl shirts. The bella are too short and fade easier.
The New Shirts you guys are printing on are great! Much better fit than the Gildan and well worth the price. Can’t wait to order again!
Love it!
I have worked in a few silkscreening places myself as well as printed shirt suppliers and Gildan shirts are definately inconsistent! These are the shirts that public schools buy en masse for their gym strip uniforms, they hang like a cardboard box, twist and shrink unevenly and I’ve had to repair more unravelled hems and seams than I care to remember. I know a quality knit when I see one, and Gildan is mid-range at best. It’s always sad when the print on your shirt starts to scoot towards your armpit
For the record, I am totally on board with longer girl shirts. It’s hard having a long torso!
Hey!
Love the Forry Ackerman (Dr. Ackula) T-shirt and I’m sure he would have loved it too! Thanks for keeping Uncle Forry on our minds and chests! FJA SHALL NOT DIE!
Your pal,
Joe Moe
I wish the Wolfman’s got nards! came in a pullover hoodie. If it ever does I’d appreciate a heads up so I may purchase the hoodie of my dreams