Like pretty much every kid, I spent the vast majority of mornings of my childhood eating sugary cereals for breakfast. Cinnamon Toast Crunch, Trix, Lucky Charms, Frosted Flakes, Shredded Whe---no wait, screw that cereal. But when the summer drew to close, and school was about to start, I knew it was almost time...for MONSTER CEREALS! 

Each year, when General Mills unleashed their monster cereals, it was a mad dash to grab our favorite ones. I always got at least one (if not two) boxes of Count Chocula and Frankenberry. More elusive was Boo Berry, as the stores around me never carried it. I would have to wait until we visited my grandma, who lived in a very small town about three hours North (Loweville, NY), because the local P&C Food Market always seemed to have it in stock. While these days it's much easier to find, Boo Berry has always been considered a treat in my household. And forget about Frute Brute or Yummy Mummy....I didn't even know those existed back then!

For a t-shirt company that focuses on horror, the pairing of Monster Cereals and Fright-Rags is a match made in sugary heaven. However, it has literally been years in the making from just making initial contact, to designing, creating, and planning this release - and it has been fraught with setbacks. To be honest, I wasn't even sure we'd be able to get these out for Halloween, which would have been a major bummer. However, we kept at it and ready to launch just in time (even though some items will be on pre-order). With that, I am extremely pleased with the way everything has turned out, and we (and the amazing people at General Mills) couldn't be more excited to finally launch this new collection!

For our first series, we've decided to focus on classic versions of the "big three"; Count Chocula, Frankenberry, and Boo Berry. We wanted each shirt to have a vintage, classic look and feel that recalls a simpler, more magical time in our lives. However, we do have this license for awhile, so plan on more releases in the next few years as we will explore more ideas and products for these monsters - and YES- Frute Brute and Yummy Mummy are coming :)

Check out all the details of the release below, and get ready for the launch THIS FRIDAY, October 21 at 10am EST! Thank you again, and make sure to eat'em all up before they are gone!

- Ben

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GENERAL MILLS LIMITED EDITION MASK + T-SHIRT BOX SETS
GET $15 OFF when you order all 3 Sets! (Fri 10/21-Mon 10/24 ONLY!) 

COUNT CHOCULA LIMITED EDITION MASK AND T-SHIRT
(MASKS ARE PRE-ORDER — SHIP MID-NOVEMBER)
• Limited to 650
• Exclusive T-Shirt
• Ventilated Mask
• FREE Color Changing Spoon
ARTIST: Christopher Franchi
PRICE: $47
SIZES: S-5X, Girls S-2X

FRANKENBERRY LIMITED EDITION MASK AND T-SHIRT
(MASKS ARE PRE-ORDER — SHIP MID-NOVEMBER)
• Limited to 650
• Exclusive T-Shirt
• Ventilated Mask
• FREE Color Changing Spoon
ARTIST: Christopher Franchi
PRICE: $47
SIZES: S-5X, Girls S-2X 

BOO BERRY LIMITED EDITION MASK AND T-SHIRT
(MASKS ARE PRE-ORDER — SHIP MID-NOVEMBER)
• Limited to 650
• Exclusive T-Shirt
• Ventilated Mask
• FREE Color Changing Spoon
ARTIST: Christopher Franchi
PRICE: $47
SIZES: S-5X, Girls S-2X 

 

 

GENERAL MILLS MONSTER TRI-BLENDS

COUNT CHOCULA - TRI-BLEND
PRICE: $29
SIZES: S-2X

FRANKENBERRY - TRI-BLEND
PRICE: $29
SIZES: S-2X

BOO BERRY - TRI-BLEND
PRICE: $29
SIZES: S-2X 

 

 

MONSTER CEREALS

ARTIST: Abrar Ajmal
PRICE: $27
SIZES: S-5X, Girls S-2X

 

 

GENERAL MILLS MONSTER BASEBALL TEES

COUNT CHOCULA - BASEBALL TEE
PRICE: $37
SIZES: S-2X

FRANKENBERRY - BASEBALL TEE
PRICE: $37
SIZES: S-2X

BOO BERRY - BASEBALL TEE
PRICE: $37
SIZES: S-2X

 

 

GENERAL MILLS MONSTER SOCKS

COUNT CHOCULA SOCKS
ARTIST: Joe Guy Allard
PRICE: $12 

FRANKENBERRY SOCKS
ARTIST: Joe Guy Allard
PRICE: $12 

BOO BERRY SOCKS
ARTIST: Joe Guy Allard
PRICE: $12