Daniel Myrick and Eduardo Sánchez's The Blair Witch Project (1999) was made for approximately $60,000 and grossed $248 million worldwide, making it one of the most profitable films in cinema history and pioneering the found-footage horror genre that would dominate the next two decades. The directors subjected actors Heather Donahue, Joshua Leonard, and Michael C. Williams to genuine sleep deprivation, reduced food rations, and unexpected nighttime scares to elicit real fear and frustration—the actors were given GPS coordinates each day and filmed their own increasingly desperate journey through the Maryland woods. The film's marketing campaign was among the first to exploit the internet, creating fake documentary websites, missing person posters, and a mythology so convincing that many viewers believed it was real footage. Heather Donahue's tearful close-up confession scene, shot when the actress was genuinely cold, hungry, and frightened, became one of horror's most iconic images.
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