George A. Romero's Night of the Living Dead (1968) was produced for just $114,000 by a group of Pittsburgh-based filmmakers and accidentally fell into the public domain when the distributor forgot to add a copyright notice, making it one of the most copied and referenced horror films in history. The casting of African American actor Duane Jones as the lead was groundbreaking for the era, and the film's bleak ending shocked audiences who expected the hero to survive. Shot in grainy black and white using Bosco chocolate syrup for blood, the film single-handedly created the modern zombie genre and established the rules that filmmakers still follow today: zombies are reanimated corpses, they eat human flesh, and a shot to the head is the only way to stop them.
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